Transparency. Understanding. Clarity.
Maarama - to be clear, light, easy to understand, lucid.
Nau mai, haere mai ki Maarama
Welcome
Maarama are a research, strategy and design agency that are passionate about helping people and organisations drive effective decision making through understanding, insight and action – and through this, have a positive impact on our people and country.
“He aha te mea nui o te ao? He tangata, he tangata, he tangata!” “What is the greatest thing in the world? It is people, it is people, it is people!”
At Maarama, we use a range of research tools combined with strong knowledge and experience to shine a light on opportunities and drive positive change for organisations. We achieve this by gathering, analysing and interpreting information and providing clear, easy to understand and actionable insights to guide strategic direction.
Our mahi (work) is guided by 3 pou (pillars):
Transparency
The What
We shine a light on the things that matter so that organisations can make more informed decisions. We do this by building strong relationships with our clients to understand their needs. We then gather the necessary information and insights to help us meet these needs.
Understanding
What It Means
It is imperative that we go beyond stating 'what is', to more deeply understand the ‘why’ and ‘what it means’. We bring a wealth of experience and knowledge from across a wide range of sectors, clients and projects to help us reduce complexity, comprehend and interpret information.
Clarity
What To Do
Insights are most powerful when they drive action. We help to take information and insights to drive positive change by providing clarity and focus in the solutions and recommendations we deliver.
"Manaiakalani engaged Brendon to assist with some work addressing digital inclusion issues for adults across Aotearoa, and he quickly became an integral member of the project team. Brendon’s input and expertise goes far beyond providing market research and data services - his insights into what the data is really telling us, and what we should be thinking about in formulating our strategy have been invaluable. Brendon is a natural storyteller who is able to convey information in a meaningful way for the audience, and with a particular focus on why that information matters. This comes not only from his depth of experience in market research and strategy, but also from being able to draw from his own life experiences and background to provide added understanding. Manaiakalani’s engagement with Brendon has become a partnership that embodies what Maarama stands for - manaakitanga, whanaungatanga and kotahitanga.”
Pat Snedden, Chair, Manaiakalani Education Trust"Brendon’s strengths in turning qualitative and quantitative data into useful, easy to understand insights have been immensely useful. These insights have enabled us to make decisions that add real value to our business members."
Nigel Tutt, CEO Priority One"Brendon was a joy to work with on the Kanorau Digital kaupapa and we really appreciated his sharp mind to help us with our research needs. He not only helped us with designing simple and easy to understand surveys for our target audience, but was excellent at helping to problem solve the challenges we faced with surveying different groups and producing a single report for use by different stakeholders.
I highly recommend Brendon for not only his depth of experience in research, but also his ability to turn data into meaningful and easy to digest information."
Leon Tepania, Manager - Business Development, Te Wānanga o Aotearoa
Partners
